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There are a variety of ways to discover what keywords people are using to search online, including using free to use tools such as the Google Keyword Planner tool and Google Trends. To further understand the various features of Keyword Planner tool and start implementing detailed keyword research into your next ad campaign, read our guide on using Google Keyword Planner.

Keyword Planner is a free Google Ads tool advertisers can use to search for keywords and see the how a list of keywords might perform. Lean more about the tool here. Keyword research is vital for an effective Google Ads search campaign as it allows you to discover what keywords people are searching for, how often they are being searched and how much you or your competitors may have to pay for each keyword.

Google Trends is a tool that lets you explore what the world is searching for by entering a keyword or a topic in the Explore bar.

28 Free Tools to Help You Find What People Search For

It also shows the Daily and Realtime Search Trends. There are a multitude of factors to consider when it comes to doing keyword research effectively and choosing the right keywords for your campaign.

How To Use Google Trends, 2019 Update! Market Research To Compare Keywords, Topics & Niches, Fast!

Using Google Keyword Planner alongside Google Trends will help you better understand user intent and discover the keywords that will maximise your ad spend. Utilise these Google Ads tools during the research phase of your campaign to maximize your chances of appearing on the first of the results pages with highly relevant ad campaigns. With your keyword research lists defined, the next step is to incorporate your research within your campaign strategy to create compelling ads that lead to sales and conversions. Relating your online ads to your potential customers will ensure your ads achieve maximum reach, whilst effective messaging will help you succeed in your industry and create a Google ad that stands out on the search results pages.

Well-selected keywords are the foundation of a Google Ads campaign and as much as your customers are already looking for you, you need to help them find you at exactly the right stage.

We’re all searching for something.

Or call today for account support from a Google specialist. Mon-Fri, 9ampm IST. Back to all resources What are people searching for online? Key take-aways Understanding what people are searching for is essential for the success of any Google Ads campaign, especially during the process of developing an effective campaign strategy and creating highly relevant ads. How to find what people are searching for online 2.


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How to select the right keywords for your campaign 4. What is Google Ads? Try Google Ads now.

Keyword research is vital for an effective Google Ads search campaign as it allows you to discover what keywords people are searching for, how often they are searched and how much you could be paying for each keyword. How to find what people are searching for online There are a variety of ways to discover what keywords people are using to search online, including using free to use tools such as the Google Keyword Planner tool and Google Trends.

It shows what people are searching for online and the amount of times, per month, a specific keyword or term has been searched, also commonly referred to as keyword search volume. Want to get up-to-the-second updates on what people are interested in all over the world?


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Twitter is the place to be. Log in to your Twitter account to see the trends section off to the right. Listed there are the top 10 trending hashtags and tweets.

Use The Best Alternative To Google Trends For Keyword Research

You can visit the Trends page to see more. By default, you might be seeing trends that are tailored to you and your interests. Trending tweets are available from the mobile app , too, via the search tab. These search engines have identical features when it comes to finding popular searches.

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All you have to do to see what's popular on Bing or Yahoo is select the text box and read through the trending search items. This wildly popular video streaming site is also a good way to see what people are searching for. Visit the Trending page on YouTube's website , or the Trending tab in the app, to see what's popular right now.


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You can filter the results by music, gaming, news, and movies, and you don't need to be logged in to YouTube to see the results. To see trending YouTube searches from other countries, use the menu button at the top of the page to change the location. If you're logged in, select your image at the top right, and then Location.

Before keyword research, ask questions

Another way to see what people are searching for on the internet is to browse the trending areas of popular websites. We already saw how to do this with some search engines and social media sites, but most other popular websites include a similar feature. Reddit , for example, has a way to view what's hot right now and which articles are rising in popularity. It's a good place to see what the internet is talking about because users post content regularly.

You can also see what's trending on Reddit in specific categories, such as in the news section.

Google Search Statistics

You can also find the most searched terms that people are entering into search engines to reach a specific website or web page. Alexa and SEMrush are great ways to do this. Enter any URL to see the top keywords by traffic, keywords that indicate the intent to purchase something, and other search statistics. You can pay for deeper insights. Many search engines and websites put out a yearly list of their top searches throughout the year; it's a nice way to capture lots of data and see what was trending in a variety of different topics all over the world.